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Search engine optimization is becoming important more than ever with the technology advancements and is important for every webmaster to understand SEO potential. SEO practices and SEO tools improve the user experience and usability of the web site. The presence on top positions of the user keywords in search engines enhances the web site trust. Local SEO can become an important part of SEO strategy thus enhancing the business traffic to your website and involves optimizing content using local SEO keywords to submitting name, address and phone number to various directories. To help you organize, track and analyze, following free SEO tools are available for use for 2019.

1. Answer the public

Answer the public is a local SEO tool that helps to identify more than 450 keywords in a few seconds. Most of the SEO tools get their data from Google keyword planner but Answer the public works in a different manner. Answer the public SEO tool finds questions users are raising on different forums, blogs and on social media inclusive of “X vs Y” questions. The SEO tools capture these questions and convert these into amazing keywords. 

2. SEM Rush Listing Management

This listing management tool from SEM Rush harness Yext Knowledge Network helping to publish data across high-traffic online directories. By using this tool, you can update your information once and publish it where people do the search. The only thing you need to do is input the data and find the location. 

Image Source- SEM Rush

3. CanIRank

CanIrank SEO tool uses the user input and can help you in deciding if the keyword can be used to rank the website. CanIRank is a detailed keyword difficulty tool and cannot be used if you want to know the competitiveness of the keyword or the competition. It will help you in defining to use the keyword as a better target. It not only size up the first-page competition but also gives in-depth suggestions to help rank for a specific term.

4. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test helps the site ready for Google’s mobile-first indexing. With the applications being developed for mobile devices and changes in algorithms for mobile made by Google, the test tells if the site is prepared for the new Google algorithm. It also shows the page loading issue, thus helping Google’s mobile crawler to find and index all of the resources on the website.

5. Seed Keywords

Seed Keywords tool helps you in finding fresh keyword ideas. With most of keyword research tool works as getting a list of closely related terms for seed keyword, but Seed keyword tool takes a different approach trusting users on different ways to search for your website online and using these keywords in a keyword research tool. This way, the keywords are very competitive and help to bring the results in the top using a search engine.

6. WhiteSpark

Started as a web design agency, WhiteSpark now offers a range of SEO tools helping business with local search marketing. One of the important tools you will find is the Citation Finder helping to improve your local rankings. Along with this WhiteSpark also has other SEO tools including-

• Local Rank Tracker– This tool uses precise location settings giving the insight into your overall SEO performance. Further, it lets you know how to stack up against your competitors and ranking on the search engines.
• Reputation Builder– It allows customers through SMS or email to share a review on the WhiteSpark review site. Furthermore, it calculates the Net Promoter Score.

7. Moz Local

Moz Local is a local listing management tool allowing users to manage local listings and claim. It also works with data aggregators to push listings and make your business visible. Furthermore, it scans the citations and notifies you of any errors hurting your local SEO.

Apart from listed SEO tools, there are many more such for helping local business meet the competition and face success.  It is important that you use these tools effectively for a positive result.