1. Enhanced Search Engine Algorithms

AI technology influences SEO mostly by helping search engines understand user searches better. Google makes use of its RankBrain and BERT algorithms enforced by AI and machine learning technologies to read search intent and text context better. BERT (Bidirectional Encoder Representations from Transformers) brings context understanding to Google searches by telling the search engine which words mean what rather than looking only at keywords. By understanding better how people search online search engines deliver better targeted results allowing companies to focus their content on matching users’ true needs.

2. Improved Content Creation and Optimization

AI technologies help users develop quality content that meets important SEO standards. AI platforms evaluate top-ranked content to recommend topic ideas and keywords for successful performance. These tools examine text elements to evaluate readability and keyword balance while providing insights into content performance against trending data.

Machine learning analyzes audience feedback and adjusts our content strategy to serve what readers want to see. ML systems inspect user interactions to show businesses which content types best engage and convert customers so they can better target their content strategies.

3. Better Keyword Research

Many companies still conduct keyword research by hand but artificial intelligence and machine learning allow us to automate these steps with increased speed and precision. With AI tools like Google Keyword Planner and outside platforms users can detect search keywords that match user demand based on traffic and business competition. Through its advanced analysis machine learning identifies keyword connections that human researchers would miss to find narrower areas of opportunity.

AI tools find keyword patterns in advance to help businesses update their search engine optimization plans when necessary.

4. Personalized User Experience

Modern SEO needs individualized interactions between websites and users which AI helps make possible. Companies use AI to read user actions and preferences so they can deliver the right content and suggestions to people. A tailored user experience both strengthens visitor engagement and demonstrates to search engines your platform delivers useful content and boosts your site’s rankings.

AI recommendation systems help users find products by displaying items they want based on past choices which raises conversion rates for all sites.

5. Voice Search Optimization

Voice search has grown in significance because users now control devices with their voices including smartphones and smart speakers. Voice search technologies run on AI and machine learning systems that let users speak naturally and receive precise online results.

Search engine optimization needs to follow how conversations happen unlike typed search methods. To succeed with voice search businesses must improve their content through natural language processing methods because users speak in flowing dialogue. The technology can predict voice search trends to make content adjustments matching voice query patterns for better voice search ranking.

6. Improved User Behavior Analysis

Machine learning helps businesses better understand how users interact with their websites. ML algorithms examine web performance indicators to assist businesses in improving how users interact with their sites. These data results let businesses update their SEO activities to make user interaction more satisfying.

Through ML analytics tools you can discover what makes users leave specific pages on your site and then use this feedback to fix page loading times or editorial choices.

7. Automated SEO Tasks

Machine learning tools help marketers save time they can dedicate to creating advanced SEO strategies. AI-based systems assist SEO professionals by performing work processes like website checks and backlinks assessment plus keyword research. SEO specialized programs employ machine learning to find market trends and openings that guide our SEO choices with smarter insights than manual assessment methods.

AI tools now find broken links, optimize meta tags and run reporting which makes SEO tasks faster.

8. Predictive SEO

Machine learning’s predictive capablities help businesses develop better SEO tactics. By processing multiple data sources ML systems make accurate predictions about future search patterns and page performance. Businesses can better predict market changes and update their strategies quickly to lead their industry.

Predictive SEO tools can show companies which keyword trends are emerging so they can write articles that will perform better in future search results.

Conclusion

AI and machine learning impact how we do SEO by making the process more productive with better results from data analysis. Through these technologies companies can make their sites perform better while creating high-quality content that enhances user experiences previously unachievable. Enhancements in AI and ML technology require SEO experts to update their knowledge or companies will lose their competitive advantage. Your business growth depends on implementing AI and machine learning into your SEO strategy to remain visible and keep pace with the digital world’s changes.

That’s where SEO Return on Investment (ROI) comes in. SEO ROI is a measurement that helps you assess how much value you’re getting from your SEO efforts. By tracking this, you can determine whether the money, time, and resources spent on SEO are bringing in the results you expect.

What is SEO ROI?

SEO ROI is a way to measure the effectiveness of your SEO strategy. It looks at the return (such as traffic, leads, or sales) compared to the investment (such as time, money, or resources) you’ve made to improve your site’s visibility. If your SEO efforts are bringing more traffic, better rankings, and higher conversions than what you spent, then the ROI is positive.

Here’s how to calculate it:

1. Identify the Costs: Your expenses may include paying an SEO agency, purchasing SEO tools, developing content, and associated costs.
2. Measure the Return: Track whether your SEO work helps boost website visits from search results as well as sales numbers and customer conversion rates.
3. Calculate ROI: The standard method to measure ROI includes:

Why is SEO ROI Important?

Knowing your SEO ROI is crucial for several reasons:

1. Track Effectiveness: SEO takes time to show results, and knowing your ROI helps you understand whether your strategy is on track or needs adjustments.
2. Prioritize Resources: SEO efforts can be costly and time-consuming. Measuring ROI ensures that resources (whether it’s budget or manpower) are being used where they have the biggest impact.
3. Long-Term Growth: Unlike paid advertising, which stops as soon as you stop paying, SEO provides long-term benefits. The better your SEO, the more organic traffic you can attract, without constant ad spend.
4. Informed Decision Making: By knowing which SEO tactics are delivering the best results, you can refine your strategy and focus on what works.

What Are the Key Factors Affecting SEO ROI?

Several factors influence the success of your SEO return on investment (ROI). By focusing on these elements, you can maximize your SEO efforts:

• Keyword Selection: Target high-intent, low-competition keywords to attract the right audience.
• Content Quality: Publish engaging, relevant, and well-optimized content that meets user intent.
• Website Performance: Ensure fast loading speeds, mobile responsiveness, and smooth navigation.
• Backlink Quality: Build authoritative, relevant backlinks to improve domain authority and rankings.
• User Experience (UX): Provide an excellent on-site experience with clear CTAs and easy accessibility.
• Analytics and Tracking: Use tools to monitor SEO performance and refine strategies for better results.

Focusing on these factors helps improve your website’s visibility, traffic, and conversions, ultimately boosting your SEO ROI.

How to Improve Your SEO ROI

1. Set Clear Goals: Define specific objectives, such as increasing organic traffic by 30% in six months or generating 50 new leads per month. Clear goals help you focus your efforts.
2. Optimize On-Page SEO: Improve meta tags, headings, and content structure. Use relevant keywords naturally and create content that answers user questions.
3. Leverage Local SEO: If you run a local business, optimize for location-specific searches by claiming your Google My Business listing and gathering local reviews.
4. Focus on High-Impact Pages: Identify the pages that drive the most traffic or conversions and optimize them further to maximize their performance.
5. A/B Test Changes: Experiment with different strategies, such as headline variations or CTA placements, to see what resonates best with your audience.
6. Keep Up with Trends: SEO is constantly evolving. Stay informed about algorithm updates and emerging trends to maintain your competitive edge.

Conclusion

Using SEO to market your business offers significant results but requires monitoring your investment to confirm its effectiveness. Knowing how well your SEO strategies produce results lets you use resources wisely and invest in tactics that work best. Regularly track and improve your SEO work brings lasting rewards to your business.

An optimized location page helps rankings while delivering useful content to users which includes business details together with operating times and service descriptions and client feedback. Specific location page optimization failures from businesses cause both below-par search positions along with lost client possibilities. A step-by-step process will help you build SEO-friendly location pages that generate improved outcomes.

Why Are Location Pages Important for Local SEO?

The search engine Google depicts its results to users according to relevance criteria. Google shows local businesses which best match user search queries and stands closest to the search location while being prominent in its category. Optimized location pages help businesses appear in:

• Google’s Local Pack (the top 3 map results)
• Organic search engine results systematically present businesses that match local search criteria
• Google Maps searches

Businesses that optimize their pages with local keywords and add structured data and user-friendly content improve their local online visibility to draw in more service-seeking customers.

Essential Elements of a High-Performing Location Page

1. Optimize for Local Keywords

Targeting the right local keywords stands as the key to establishing a successful location page. Your content should include local keywords which viewers in your market seek when conducting online searches. For example, if you own a bakery in New York, your page should target terms like:

• Best bakery in New York
• Fresh pastries near me
• Artisan bread in NYC

The tools Google Keyword Planner and Ahrefs assist you in discovering local search terms you should integrate naturally into your content.

2. Include NAP Information

NAP stands for Name, Address, and Phone Number. Ensuring that this information is consistent across your website, Google Business Profile (GBP), and online directories is crucial for Local SEO. Search engines use NAP details to verify business legitimacy and determine rankings.

Make sure to:

• Display NAP details prominently on the page.
• Use schema markup to help search engines understand your business location.

3. Create Unique Content for Each Location Page

Several organizations make the error of simply sharing text between various location web pages. Each page on a website should contain exclusive information because Google detects duplicated material and delivers penalties against it. Instead of using a generic template, customize the content by:

• Highlighting location-specific services
• Showcasing testimonials from local customers
• New blog content adds value through regional posts

Your business fitness center should highlight unique features at each location including special amenities, trainers and events available specifically per facility.

Enhancing User Experience and Engagement

4. Use High-Quality Images and Videos

A location page becomes more interesting with pictures of exterior store views as well as pictures of the interior and your staff members alongside item photographs. A customer becomes more likely to visit one business over another when they successfully understand what a location looks like.

Customer testimonials in addition to virtual storefront tours alongside behind-the-scenes videos will boost visitor engagement at this page thus causing extended viewing periods that strengthen ranking potential.

5. Embed Google Maps for Easy Navigation

Your site users can quickly identify your business location using the embedded Google Maps on your location page. Your Google Maps embed communicates to Google that your business matters in local search results.

Ensure your map features interaction and precise pinpointing of your business location which enables users to generate route directions.

6. Encourage Customer Reviews

Customer reviews are essential for building trust and improving local rankings. Encourage satisfied customers to leave reviews on:

• Your Google Business Profile
• Your website’s location page
• Third-party review platforms like Yelp

Positive reviews not only enhance credibility but also improve your chances of ranking higher in local search results.

Technical SEO for Location Pages

7. Implement Local Schema Markup

Structured data known as schema markup serves search engines by enhancing their understanding of business information. Use LocalBusiness schema to provide Google with details like:

• Business name
• Address
• Phone number
• Operating hours
• Customer reviews

The Structured Data Markup Helper from Google serves as a tool to create this markup.

8. Improve Page Speed and Mobile Optimization

Mobile users conduct the vast majority of local searches so your location pages need to function perfectly on all mobile platforms. To maintain the best possible user experience implement responsive design while minimizing image file size to accelerate website loading times.

Page Speed Insights from Google helps business owners find ways to enhance their operations.

Leveraging Location Pages for Better Conversions

9. Add a Clear Call-to-Action (CTA)

A well-optimized location page should guide visitors toward taking action. Use clear and compelling CTAs such as:

• Call Now for a Free Consultation
• Book an Appointment
• Visit Us Today

Ensure these CTAs are visible and strategically placed throughout the page to encourage conversions.

10. Link to Internal and External Resources

Internal linking to related service pages or blog posts keeps users engaged and improves SEO. Additionally, linking to external resources like your Google Business Profile or social media pages can strengthen credibility.

Progress in the evolution of AI in the PPC space has been its capability to analyze huge amounts of data real time to give us insights, which were once not possible to achieve. Those who embrace these advances will stay competitive, with campaigns that are more engaging, and more effective, and in line with user expectations. Future ads will be created, delivered, and optimized better and better through AI, helping advertisers get the most out of their results and improve the user experience.

Dynamic Ad Personalization: Precision Like Never Before

As AI develops in the future, PPC campaigns will be able to provide highly personalized ads to every specific user. To make this shift, AI will be able to analyze user behaviour, search intent and history of purchase in real time.

Now suppose a user wants to search for fitness equipment. Advertising will become powered by AI which can effectively come up with ads showcasing the relevant product in addition to adjusting based on each stage of the buyer’s journey. AI-powered ads from all parties involved will deliver messages to the user whether they are in the research phase or are ready to buy.

These capabilities already exist in tools such as Google Ads’ Responsive Search Ads, yet will be taken to an even more refined level by 2025, with ads hyper relevant and true to context.

Predictive Analytics: Staying Ahead of Trends

As with all things, artificial intelligence will perfectly predict customer behavior in PPC campaigns. With predictive analytics, advertisers can see what customers might want or do next, to build proactive strategies.

For example, AI can assess historical data and real-time signals to detect user engagement trends, predict spikes in demand, and automatically adjust bids. It makes sure that the campaigns always align with the poach and will prevent ad spend from being wasted and ultimately conversions.

Predictive analytics based services such as Adzooma and Marin Software are already gaining momentum with predictive analytics and 2025 will see it become a norm in all the PPC tools.

Voice Search Optimization: A Rising Priority

As voice search becomes more popular, AI will be key to the adaptability of PPC campaigns to it. By 2025, virtual assistants such as Alexa or Google Assistant will mean that more users will search through a virtual assistant by voice, and this means that ads will have to match around conversational queries and conversational queries.

Advertisers will use AI to parse through voice search data, generate long tail keywords, and to create conversational ad copy that speaks to how users talk. This will help improve the performance of your ads and will also enable new targeting options when you target devices and platforms for voice specific ads.

Automated Campaign Management: Efficiency Redefined

The PPC campaign management will become more automated and this means advertisers will no longer have to task themselves with manual compositions instead. AI will handle:

• Bid Adjustments: Deciding real time bids using users’ behavior and competition in the market.

• Ad Testing: Scaling the best performing ad variations automatically and finding variations.

• Budget Allocation: Moving budget across campaigns, keywords and platforms maximizing ROI in each bucket.

These days, platforms such as Smart Bidding in Google Ads already provide automated solutions, but by 2025 AI will be providing smarter and more precise campaign management, reducing waste and increasing results.

Enhanced Ad Quality with AI Content Creation

PPC campaigns will also be influenced by AI in the creative part. AI can analyze user preferences to generate ad copy, visuals, and even video to serve targeted ads to users based on their interests. Ad campaigns not only work but have the potential to resonate emotionally with users.

You may already know that there are tools like Copy.ai and Jasper that can already create compelling ad copy working off of only a few inputs. Within a decade from today, these will mature to build extremely engaging, context aware content that increases CTR and conversion rates.

The Role of AI in Cross-Platform Campaigns

The more platforms there are in the digital space, the more difficult it will be to manage your PPC campaigns across. It will simplify this for AI by drilling down through the data, combining several channels like Google, facebook, instagram, and linkedin to track your performance via a single dashboard.

Using AI, advertisers can see what platforms are producing the most results, and spend accordingly, optimizing across channels too. It is this holistic view that will be crucial for integrating these campaigns to clearly come across against the background noise of whatever it is that audiences are online on.

Future-Proofing PPC Strategies with AI

Businesses need to embrace AI powered tools and techniques to stay competitive in the fast evolving PPC landscape. But advertisers that take advantage of AI will reap increased efficiency, further audience insight, and a competitive advantage in reaching the marketplace.

By 2025 AI will no longer be a luxury but a necessity for successfully running your PPC campaign. AI will have a great impact in digital advertising on how it will be done through predictive analytics, automated bidding or personalized ad creation.

For businesses looking to stay ahead in the PPC game, partnering with an experienced agency that understands AI-driven strategies is key. Take your campaigns to the next level with tailored solutions that maximize your ROI and keep you ahead of the curve.

Understanding the Impact of Google Algorithm Updates

Google updates its systems to match what users want while choosing material that matters most. Google updates that include Penguin Panda Core Web Vitals and Helpful Content updates reward reliable websites and punish unprofessional content practices.

When you find decreased website performance, look first at possible manual or algorithmic penalties alongside any technical problems. Google Search Console and Google Analytics allow you to spot website changes so you can begin your recovery process.

Audit Your Website to Identify Problems

To build an effective recovery plan you must thoroughly examine your website. Begin by examining your website for structural problems including weak content and bad backlinks with any technical issues. Our website audit shows you which parts of your site Google targeted during its update.

Work to enhance your site content when it gets hit by thin or duplicated content penalties. When your backlinks show problems, focus on getting rid of or ignoring harmful links. Tools SEMrush, Ahrefs and Screaming Frog help you view the key details about your website’s performance and health.

Improve Content Quality

Google reduces website rankings when it finds poor or off-target content, so consistently updating and improving your key text is key to success. 

Rewrite Thin Content: We should replace short or useless content with articles that answer visitors’ needs directly.

Focus on Search Intent: Make your content match what users search for. When making content, don’t just repeat phrases like “SEO services” help readers get solutions under SEO topics.

Use Engaging Formats: Add visual materials, like graphics, video clips, and pictures, throughout your site to help readers stay involved and have an easier time.

Clean Up Your Backlink Profile

When it comes to SEO, only useful backlinks help your website rank better. When your website gets too many bad links, search engines may take action.

• Use tools like Ahrefs or Moz Link Explorer to identify harmful backlinks.
• Disavow low-quality links through Google Search Console to prevent them from affecting your rankings further.
• Focus on earning high-quality backlinks through guest posting, creating shareable content, or collaborating with reputable websites.

Optimize Technical SEO

Technical issues can also trigger penalties, especially with updates like Core Web Vitals emphasizing site performance. Address the following areas:

• Page Speed: To make your site load faster, compress your photos and run checks with GTmetrix or Page Speed Insights.
• Mobile Optimization: All devices need to run your site successfully since Google now indexes sites on mobile phones first. Run your site through Google’s Mobile-Friendly Test to ensure it shows correctly on all mobile devices.
• Fix Crawl Errors: Check if Google Search Console shows every important page of your site as indexed.

Fixing technical problems in your website makes Google see you as more able to match the good user experience they want.

Future-Proofing Your SEO Strategy

Recovering from a penalty is just the beginning. To ensure long-term success, focus on creating a robust SEO strategy:

• Stay Updated: Follow industry news from trusted platforms like Search Engine Journal and Moz Blog to learn about upcoming updates.
• Diversify Traffic Sources: Don’t rely solely on organic traffic; invest in paid ads, email marketing, and social media to reduce dependency on search rankings.
• Regular Audits: Perform regular website audits to stay ahead of potential issues and maintain compliance with Google’s guidelines.

Conclusion

After getting hit by a Google update, bringing your site back up takes effort but can definitely be done well. You can improve your site’s performance after a Google penalty by checking everything, making sure your content is great, cleaning up your backlinks, and fixing technical problems.

Keep moving forward with SEO by watching updates, adjusting as needed, and making your website useful for everyone. By working hard every day, you can come back stronger and rank higher in Google searches.

In today’s online era, Businesses are aggressively targeting & focusing on google to break in and have a presence in the online market by grabbing the top search spot that will attract a high number of users and visitors to their websites from all over the world through Google searches and google maps.

Another important way to attract new customers to your business website through Google search and Maps is by creating a Google Business Profile (previously known as Google My Business). Google search and local SEO has become an integral process for a business’s successful digital marketing strategy.

What is a Google Business Profile?

Google Business Profile or Google My Business is a free business listing tool from Google for businesses of all sizes, including large-scale businesses, small-scale businesses, and local businesses. Google Business Profile is the best suit for businesses looking to have a strong presence locally or give hyper-local services.

Creating a Google Business Profile allows you to share details and photos of your business, including physical business location, services you provide, and products you sell. Sharing this information with your clients will let them know more about your business.

A great way to increase your visibility across Google is another benefit of creating this free Google Business profile. Your business information that you have added to your Google Business Profile may appear on all other Google Platforms like Google Search, Google Maps, and Google Shopping giving you a better chance of driving more traffic and getting more business through by implementing this SEO trend.

Is Google Business Profile Listing a Free Service?

Creating your business profile on Google Business is FREE. A Google business profile can help you connect with the customers interested in your services or products that you sell. A well-optimized and regularly updated Google Business Profile can help you increase your business revenue by giving valuable insights about your client base and interests. Users can also get in touch with you through contacting and messaging directly through the contact number that you have updated on your listing.

Why Is It Important to Have A Google Business Profile? How Will It Help Your Business?

Get Discovered: Having a Google Business profile helps you get discovered in Google searches and on Google Maps. It also helps ensure that people find your business profile when searching for products & services like yours in their locality. Your Google My Business listing profile guides users about where and how they can find and visit your business. Google Business Profile also improves and boosts your local rankings. When people look for a nearby business using Google Maps for a specific service or product, there are more possibilities for a local business listing to appear.

For Ex.

Update Business Information: Google Business profile helps you regularly update your business information like address, business hours, contact details, business description, business opening date, photos, and other important details. It will also help you post updates about your business like expanding services, temporarily closed, or sharing any achievement or award that your business receives. Google Business Profiles have strong local SEO, which will rank the updated information that you share above the third-party sites that might have out-of-date details.

Gain Trust Through Reviews: Reviews are a major source of social proof that can help you build trust and credibility in your business. A section of Star rating with space for detailed reviews by Google allows your customers to share whatever they feel and the experience they had about your product or service. All these ratings and comments will help your future potential customers decide whether they should choose your business or not.

How To Easily Set Up Your Google Business Profile?

Now that you know how much potential Google Business Profile provides to your marketing efforts for promoting your business online, let’s move ahead knowing how to create a new google business profile that will assist and boom your online presence along with the efforts that you may have put into Paid Media Marketing or Social Media Marketing.

The steps given below will help you create a new Google Business Profile for your Business.

Step 1: Sign in to your Google Business Profile

If you’re already logged in to a Google account, you will be automatically logged in to Google Business Profile Manager. If you don’t have a Google account, go to google.com/accounts to create a free account for your business with any email address.

Step 2: Add Your Business (Business Name & Category)

Enter your business name in the blank field to check if a Google Business Profile already exists for your business or not. If it exists, go ahead and claim your business profile. If it does not appear in the drop-down menu, click Add your business to Google. Moving ahead, select the closest relevant business category for your business and go to the next step.

Step 3: Enter Your Location

Add your business address to your profile If you have a physical location where you want your customers to visit you. You will also be asked to adjust and add a marker for your exact location on the map when you add your physical address.

If you don’t have a physical location where your business is located, but your business offers deliveries or in-person services. In such a case, you can list the service areas where you offer your services. Move ahead to the next step when you are done.

Step 4: Fill in Your Contact Information

Add a phone number, website address, or both on your Google Business Profile to make it easy for your customers to get in touch with you. You can leave the phone number field empty if you don’t want your customers to contact you. If you don’t have a business website, you can select the “I don’t have a website” checkbox below the current website URL field.

When you are done adding your contact info, click Next.

Step 5: Get Your Google Business Profile Verified

Enter your complete physical address in the blank fields provided. This step is done to verify your business. It will not be displayed on your Google Business Profile or shared with the public.

Step 6: Customize Your Google Business Profile

Add and update all your business-related information to your Google Business Profile. Add and list all the products & services that your business offers along with the service description.

Also, make sure to add a business description to your business profile. The business description field is where you can share relevant and helpful information about your business with your potential customers. Details about the types of products and services you offer, history about how you started your business & what was your idea behind it, or about your business mission.

Your business description should help customers understand and have a clear idea of whether they should consider your services for the betterment of their brand or not.

How to Optimize Your Google My Business Profile

After setting up and claiming your Google Business profile page for your business, the next step is to properly optimize the data and information you’ve added to the page. 

Add as much information as possible on your Google Business listing as it will help your customer know more about your business. In the search results, when people find your business, the next they will do is click on your business to know more about you and what products/services you offer. They will look out for business descriptions, contact details, website addresses, listed products & services, photos & videos.

But before all this happens, your business needs to be listed in the top search results. For Local search rankings, google considers relevance, distance & prominence as the three important factors. (This can be a very helpful SEO Tip for small businesses)

• Relevance – It checks how relevant is your business for the keywords or search query the user is looking for? If it fits what the user is looking for, it will show your business name and other business information in the local search results.
• Distance – If a user near your business area is looking specifically for a nearby business to fulfill his needs, your business will be shown in the search results. For example, If someone searches for “SEO Company Mumbai,” all the nearby business profiles listed in Mumbai for “SEO Company“ will appear in the search results. This strategy is hyper beneficial for local service businesses such as plumbers, electricians, and HVAC contractors.
• Prominence – It checks for how well-known your business is, based on the number of backlinks, number of reviews, review ratings, etc.

Let’s focus on these steps below to increase your business profile score for all the above factors for your business listing to rank higher.

Complete All Necessary Fields of Your Google Business Profile

Having a completed Google Business Profile increases the possibility of making your business more reputed among other businesses. This, in return, encourages the users coming to your profile to visit your location.

Google says that business profiles with complete and accurate information are easier to match with the right search terms. Having a completed business profile also improves your score for relevance which google considers before ranking your listing.

The importance of having a completely updated business profile is to tell the visitors about your business, where it is located, and when they can visit you.

Verify Business Locations

A verified business profile has more chances to appear in local search results in Google Maps and Search. If you have already asked for verification, Google will send you a postcard with a verification code to your registered address.

If you have not verified your business profile during the account creation steps, go to your profile dashboard and request verification of your business profile by postcard.

Add Images & Videos To Your Business Profile

A Google Business Profile includes a logo and cover photo section displayed at the top of your business listing in search results.

Use consistent images that you have posted on your website & social media profiles to make it easier for customers to recognize your brand. Keep adding more images and videos to showcase your business location, work environment, and team activities.

How to Add or Edit Photos on Google Business Profile

1. Go to your business profile dashboard – http://business.google.com/. Click on Photos in the left menu or click on Add Photo.

2. First, start adding your logo and cover photo. Add business location photos with your business name tagged, and add your team photos & business event photos.

3. To add videos to your business profile, click the Video tab on top of the photos page.

Include High-valued Keywords in Your Business Profile

Adding keywords means not stuffing as many keywords as possible into your description. Keyword stuffing is a very bad SEO practice. You have to focus on using the right & important keywords necessary to improve your business relevance. You can use Google Trends or Keyword Planner to list your business’s targeted keywords. Naturally, adjust the keywords in your Google Business profile’s business description. Don’t make your description sound like keyword stuffing or using irrelevant ones. This can badly hurt your search rankings.

Ask your Clients for Genuine Reviews and Post Relevant Questions & Answers on your profile

People usually get influenced by a product or business by knowing what others say about it. A Google review can be the deciding factor that tips prospective customers in your favor. Having important keywords in your reviews can also improve your Google ranking.

You can ask your client for a review after giving them a great experience of your business. Ask your customers to review your business with Google’s direct review link.

Respond professionally to positive and negative reviews. When responding to a negative review, keep it simple and be honest by offering an apology to your customer.

Keep your Google Business information up to date

Keep your business profile updated when you change your business hours, contact information, etc. Not keeping your profile updated with important information will annoy your customers more.

If you have any different working hours for holidays or special occasions, update them and check if they are reflected in your Business Profile.

Also, create and post the latest updates, product offers, business events &  informational posts on the Google Business profile.

Add special features and attributes to your business.

If this sounds too confusing for you, get in touch with our experienced Digital Marketing Team.

ThirdSlash is a Digital Marketing Agency in Mumbai helping small & medium businesses over the globe drive engagement by giving SEO Services & Paid Search Marketing Services. We help you drive traffic to your website by boosting your business’s online rankings and getting you the top spot in search results. Check out our successful SEO case studies to know more.

Get started with us today!

Frequently Asked Questions

Q. What actions can a user take through your Google Business Profile?

A. A user can take multiple actions through your Business profile, such as visiting your website, contacting you on your phone number, texting you on your profile, requesting directions, and requesting answers by asking a question.

Q. What are the key elements to a successful GMB account?

A. Key elements for a successful GMB account are:- Enter complete data about your business in your profile, include keywords, keep the accurate business working hours, add photos & videos about your business, and ask your customers for genuine reviews.

Q. How will Google Business Profile reviews help your business? 

A. People usually get influenced by a product or business by knowing what others say about it. A Google review can be the deciding factor that tips prospective customers in your favor.

What is NoFollow Link?

Introduced by Google in 2005, NoFollow is an HTML attribute added to links. It was originally designed to fight against spam comments on blogs. Moreover, it was originally evolved to use on advertising links and for generated links that aren’t trustworthy. 

How these new attributes function?

In this new NoFollow attribute update for sponsored content and user-generated content, there will be three functions-

• rel=”sponsored”- The new attributes will help in identifying links on sites creating advertisements, sponsorships and components agreements
• rel=”ugc”- The UGC attributes value is for links within user-generated content including comments and forum posts.
• rel=”nofollow”- This attribute is for cases where you want to link with a page that doesn’t fall under the endorsement. 

Official statement on NoFollow attributes

When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed.

All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.”

How this new change can benefit Google?

Since Google introduced two new NoFollow link attributes- one indicating nofollow link from user-generated content (UGC), second indicating that nofollow link is on sponsored content.

For Google, this is beneficial because both can help with link calculations. The sponsored link that No Follow comes up with will give Google a strong hint not to give any PageRank. Further, it contributes to Google’s understanding towards the web page.

3 Main Reasons behind this NoFollow Update

1. Because traffic is down and less people on forums, creating links
2. Because blogging is down and less bloggers publishing and creating links
3. Videos and audio content aren’t producing links as before

With this new update, there will be a change in SEO too. The announcement will change the way links for ranking calculated. This change will also help search engines to count the links, which were not followed.

Impact on SEO with Google’s NoFollow, Sponsored & UGC Link Attributes

This major update by Google in its 14 yrs. old unfollow link, there will be a huge impact on SEO campaign. Here are some changes the user can witness in SEO-

• Link Attribution can be done in three ways- “nofollow”, “sponsored”, and “ugc”. These three carry different meanings.
• Under ranking, Google will now treat each of Unfollow attributes as “Hints”. This means, there will be an impact on site ranking.
• Google will continue to ignore Nofollow links for crawling and indexing purposes, but will strictly follow from March 1, 2020.
• For publishers, Google won’t offer any incentive for changing. However, the publisher will need to reconsider its strategy.
• To avoid penalties, Pain Links should use “nofollow” or “sponsored” attribute