hvac seo case study

Achieved 405% Increase In Organic Traffic for HVAC & AC Repair Website In the USA within 6 Months

Client Brief

Chill Brothers is a heating & air conditioning company in Houston, Texas. They offer AC repair, furnace maintenance & other HVAC services in Houston and nearby areas. The company wanted to take advantage of Google search to get new business.

Industry

HVAC & AC Repair

Our Challenges

  • The market for HVAC services is highly competitive. Multiple companies try to provide services in a specific geographical area.
  • Only the website homepage was used to rank for multiple keywords, which made it challenging to optimize

Our Approach

  • We performed an in-depth SEO audit and resolved all the technical issues to make it easy for Google to crawl the website. The primary issues were page speed & duplicate content.
  • Performed competitor analysis and comprehensive keyword research to find low competitive ranking opportunities
  • Created new pages for each service area (E.g., Houston, Conroe, etc.) according to the services offered. Developed high-quality content with relevant keywords for these pages
  • We helped in creating in-depth, keyword-targeted blog posts that would greatly help prospects with clear-cut solutions, help our client gain considerable search engine exposure and bring in a lot of traffic.
  • We performed on-page optimization for all the pages. We created SEO-rich title tags and meta descriptions for the pages. We added internal linking to pass SEO value across the website and make it user-friendly.
  • We optimized Google business profile to generate local leads.
  • Improved website authority by building high-quality backlinks through local citation & blog post promotion. Implemented content strategy by developing blog posts regularly.

Results

1. We Achieved 405% increase In organic traffic for HVAC & AC repair website In the USA within 6 Months

2. Organic Keywords Performance

3. Performing Keywords in Google Searches

  • Ranking #1 on Google Search for the “ac repair conroe” keyword.

  • Ranking #1 on Google Search for the “furnace repair tomball” keyword.

  • Ranking #3 in the Google Local Pack for the “ac repair spring” keyword.

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