Achieved 835% Increase In Organic Traffic for Event Planning & Venue Booking Website In the USA within 10 Months

Project Overview

Event Management is in demand all over. An LA-based event planning and management company came to us with an existing website that had no first page rank for any keyword phrases other than their company name. The site was not fully SEO Optimised, had a moderate amount of content, and had no penalties. The client’s target market was also moderately competitive.

Client Brief

The client has been in the Event Management industry business primarily for Event Venue Booking, Venue Consulting, Event Production & Event Management services.

Industry

B2C – Event Planning & Venue Booking

Our Challenges

• Keyword Optimization was a major process for them to rank higher on SERPs as no keywords were ranking previously.
• Event & Venue Management is a very challenging and competitive industry in the USA.

Our Approach

• We did comprehensive keyword research of the local Event Venue Booking industry and identified high potential keywords for their website then incorporated these keywords in On-Page SEO and Link Building Strategy to improve rankings for the specific keywords.
• We helped the client in creating new pages for their various event venues that they had which will help rank that page for different keywords accordingly and drive more traffic to the website.
• Fixing Technical SEO issues on the website, we helped the client to fix all On-Site SEO and Technical SEO Issues of the website with help from SEO Audits tools and manually looking in-depth at all pages of the website.
• We helped in creating in-depth, keyword-targeted blog posts that would greatly help prospects with clear-cut solutions, help our client gain considerable search engine exposure and bring in a lot of traffic.
• We suggested useful Internal linkings for better keyword performance across the website. This helped users to navigate from one page to another and effectively link juice flow across all the pages of the website.
• We also worked on adding keyword-rich 3 – 4 FAQs content on every blog post and also asked our client to add FAQs on their service & event venue pages. That in return helped our blog posts get ranked in the People Also Ask section on Google which helped in driving more traffic to our website.
• Google My Business is very essential for Local businesses. We did a GMB Audit for Event Management and optimized the GMB Listing page for an online presence to attract more business from relevant local searches.
• We helped in building backlinks for a new website gradually using various Link building techniques including Local Citation Links, Quora Submissions, Blog Post Promotions, Press Release Links, and Blog Commenting on relevant blogs.

Results

1. We achieved an 835% Increase In Organic Traffic For Event Venue Booking & Management Services Website In the USA within 10 Months.

2. Organic Keywords Performance

3. Performing Keywords in Google Searches

• Ranking #1 on Google Search for the “Eden Sunset” keyword.

• Ranking #1 on Google Search for the “Catwalk Los Angeles” keyword.

• Ranking #1 in the Google Local Pack for the “Venue Booking Services for Corporate Events” keyword.

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