According to experts, by downloading this app, users are granting full access to their photos they have uploaded. The company can use this app for its benefit like training their AI facial recognition algorithm.

What is FaceApp?

FaceApp is relatively an Android and iOS mobile app that was originally introduced in 2017. Falling under the category of Photo & Video, the app currently the social media sensation. 

However, the app also came under the fire for ‘ethnicity filters’ changing the skin tone of the user. This is where controversy broke out and the company had to pull out the filters from the app. 

The app having image recognition utilizes Deep Learning technology recognizing the key features of the human face. By using Deep Learning, image recognition takes sample data through deep neural networks for learning the nuances of the human face.

How bad is FaceApp for Privacy?

Lately, digital experts are warning the negative effect of this app, where they are warning users of giving FaceApp access to photos. Here is how the app is bad for your privacy-

• You take an image, and the app starts processing
• It gets processed on FaceApp server at St. Petersburg
• You then get an image made by AI
• The photo then is saved on the FaceApp servers

According to Peter Kostadinov from Phone Arena, this is the most dangerous thing and big data hack. “Some faces might end up on a commercial somewhere in Moscow because the AI is reading each and every expression off your face,” he said.

Although FaceApp CEO, Yaroslav Goncharov has denied the data access allegations. According to him, only a single picture specifically chosen by the user would be uploaded from a phone and the app did not harvest a user’s entire photo library. Security researcher backed this claim. He further said, “FaceApp performs most of the photo processing in the cloud. We only upload a photo selected by a user for editing. We never transfer any other images from the phone to the cloud.”

Not on our Control

Since we are in social platforms, we are anyways providing access to platform owners to our details. The best example is Facebook who is harvesting the data, which can be used in various ways. This data isn’t stored safely, privately and securely. Once you upload anything on the social platform, you are secretly giving license to companies without reading the terms and conditions. 

If you don’t want to get into this and planning to install FaceApp, then think twice. FaceApp can be dangerous in many ways and you are solely responsible for it.

If you are looking forward to market your business on Facebook, then we bring you with 6 such Facebook marketing ideas

1. Targeting Specific Audience

One of the best things about marketing on Facebook or any such platform is you can target a specific audience. On Facebook, you can target French and English speaking women between the ages of 31-56 living nearby. Facebook has the ‘ad targeting’ feature allowing the marketer to market target audience. The feature also offers marketer with dedicated time and resources to analyze customer base. However, you need to make sure that you target the right audience as per the product you are promoting.

2. Create Engagement with Contest

Engagement is the key to successful digital marketing agency. Many brands are running their campaign on Facebook. Therefore, you need to be very accurate and offer something beneficial to your audience. Running a contest with an attractive incentive is one of the best ways of engagement. You can run any contest to bring the attention of users.

3. Marketing through short videos

Video marketing is certainly the most effective way to reach out to the maximum audience. You might have already used this method, but still cannot get the desired result. There are two reasons between the two-

• Your videos are quite long
• They are not much engaging

Facebook users want engaging videos that have fun and keep them hooked thoroughly. Users are spending time on a social platform to find something exciting and have fun. If the brand is not offering what they want, they will not consider following the same. The average daily video views on Facebook is about 8 billion currently. Marketers need to create video engagement content to target audience.

4. Boosting Facebook Page Posts

Whether you are using posts filled with content, offers & contests or promoting an event, use The Paid Social Strategy to make it reach the wider audience. Recently, there was an update for brand advertisers where it mentioned about cutting down the organic post of pages unless shared with customers. However, you can boost your business posts for little as $1 per day. This will help in reaching the right audience.

5. Promoting to a look like an Audience

There is a diverse user base on Facebook, so there is a chance of people similar to your customer who are active on Facebook. The advertising platform helps to match these users with a customer email list. This new audience created is called a Lookalike Audience. This audience shares similar characteristics with current customers allowing promoting content and products.

6. Taking advantage of Facebook’s Pixel Data & Custom Conversions

Facebook Pixels is the best marketing tool. Pixel is the Facebook code that you place in your website’s HTML that triggers every time someone acts on your website. The tool lets you build custom conversions from the action of the sites. The action then is recorded within the pixel data on Facebook.

Conclusion-

It is important that you hire a professional team of social media marketers working efficiently on Facebook brand promotion.