The integration of artificial intelligence (AI) into paid per click (PPC) advertising has changed how businesses connect to their target audience in significant and exciting ways. In the next 5 years, AI will take PPC campaigns to a whole new level, and fundamentally change the way businesses approach advertising, strategy, optimization and ultimately, how businesses
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Google updates its search algorithms to give better results but they create major issues for websites that do not match those standards. When your site rankings or organic traffic suddenly decline this shock feels overwhelming yet you must apply practical strategies to handle it. To recover from a Google algorithm penalty you need to study
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We are in 2022, and the use of digital media for business marketing is more than ever. Business owners have multiple options to market their products and services to potential customers. Search engine optimization (SEO) is one of such marketing options for businesses. Small business owners need to understand the importance of SEO for small
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Google is the go-to website for every difficulty we face in our day-to-day lives. That is what makes google the most visited website among all the others. Google currently holds most of the search engine market share, making it the leading search engine for all your needs. In today’s online era, Businesses are aggressively targeting
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For the past few days, you must be watching the new social media sensation “FaceApp”. From celebrities to politicians and even common social media users are using this new AI face editor, which originally went viral in 2017, but made a new comeback. According to Forbes, presently there are more 100,000 million downloads of FaceApp.
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SEO (Search Engine Optimization) is evolving year-by-year, bringing something new to web owners. With every new change- web owners, content experts, and digital marketing experts struggle hard to get on board. In 2019, many new SEO trends changed the way we use the search engine and develop content. In 2020, there will be new trends,
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For many small businesses, the cost of marketing and optimizing the website is beyond the required budget. Owners come into the market with a limited budget, unable to spend much on marketing. Monthly spending for SEO and other marketing services may not fall under the necessary budget, but that does not mean you have a
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Recently, Google, the search engine leader announced a major change in its NoFollow links (rel= “nofollow), which will now be seen as a “hint”. Earlier, these HTML attributes were limited as a directive, which means Google followed the NoFollow, period. Now, with the latest update, Google adds two additional link attributes, to follow more context
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Ask any SEO expert, you will know the importance of Title Tag. Title Tag is the first thing users look into search results. It is also an important factor because Google uses it to determine the topic of the page. Search engine results display the title tags, HTML title tag, as clickable links for a
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According to the DMR report, more than 65% of Facebook user log on daily to check the regular feed. For brands and individual, this social media is the major platform where they can promote service and life. For business marketers, it is critical to have an active Facebook presence and be ahead in the crowd.
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