According to experts, by downloading this app, users are granting full access to their photos they have uploaded. The company can use this app for its benefit like training their AI facial recognition algorithm.

What is FaceApp?

FaceApp is relatively an Android and iOS mobile app that was originally introduced in 2017. Falling under the category of Photo & Video, the app currently the social media sensation. 

However, the app also came under the fire for ‘ethnicity filters’ changing the skin tone of the user. This is where controversy broke out and the company had to pull out the filters from the app. 

The app having image recognition utilizes Deep Learning technology recognizing the key features of the human face. By using Deep Learning, image recognition takes sample data through deep neural networks for learning the nuances of the human face.

How bad is FaceApp for Privacy?

Lately, digital experts are warning the negative effect of this app, where they are warning users of giving FaceApp access to photos. Here is how the app is bad for your privacy-

• You take an image, and the app starts processing
• It gets processed on FaceApp server at St. Petersburg
• You then get an image made by AI
• The photo then is saved on the FaceApp servers

According to Peter Kostadinov from Phone Arena, this is the most dangerous thing and big data hack. “Some faces might end up on a commercial somewhere in Moscow because the AI is reading each and every expression off your face,” he said.

Although FaceApp CEO, Yaroslav Goncharov has denied the data access allegations. According to him, only a single picture specifically chosen by the user would be uploaded from a phone and the app did not harvest a user’s entire photo library. Security researcher backed this claim. He further said, “FaceApp performs most of the photo processing in the cloud. We only upload a photo selected by a user for editing. We never transfer any other images from the phone to the cloud.”

Not on our Control

Since we are in social platforms, we are anyways providing access to platform owners to our details. The best example is Facebook who is harvesting the data, which can be used in various ways. This data isn’t stored safely, privately and securely. Once you upload anything on the social platform, you are secretly giving license to companies without reading the terms and conditions. 

If you don’t want to get into this and planning to install FaceApp, then think twice. FaceApp can be dangerous in many ways and you are solely responsible for it.

• Higher rankings on SERP
• More organic traffic to the website
• The increased conversion rate of customers

Strategically using SEO can help your online business to grow organically. As an SEO expert, you are expected to stay updated with the new trend and implement the same. We will now look into upcoming top SEO trends, which you can implement on your marketing strategy for a positive outcome.

1. Rise of Local SEO

Well, this is not the new trend to watch out. However, the rising shift from web to mobile will make local SEO stay on top. If your business is on the first page of the SERP, then being in geo-targeted ads will be vital to increase the traffic. Many studies have found that 3/4 of people searching for information do not go past the SERP. This means, if your company mainly relies on local business without considering Local SEO, it is time to do. Here are some ways to do-

• Post your address on the website with the map
• Target local location when choosing keywords for SEO and PPC. 
• Focus on off-page SEO

2. Voice will remain

Siri that was launched in 2011 has exploded in the market, giving businesses to offer something new. If you want your business to grow using an innovative solution, then you need to implement a voice search. According to the report from eMarketer, more than 100 million people will use a voice assistant in the US and soon will spread in other countries. Voice search is quicker than text, making it a search-friendly option.

3. Mobile Indexing at High Level

Rolled out in 2018, mobile-first indexing was flagged where websites in the mobile versions were welcomed. If you are building a website, then it should carry high-quality content, an AMP version, and mobile compatibility to survive in the competition. 

4. Viral Content

We are living at the time of memes and viral content production. Each online business uses a viral content method to promote the brand and reach out to the maximum audience. Moreover, people are inclined towards visuals to reach infographics and video content than the article. In case your content is excellent in terms of visuals and information, then other sites will post the same. For instance, if you are running a digital marketing company and created an infographic titled “Most happening digital marketing strategy in 2019” with examples, then other websites will post your infographic and link to your site. This will boost your website SEO.

5. Mobile First

More than half of all internet traffic comes from mobile devices. In 2020, this figure is set to rise since the number of internet users and smartphones is set to rise. Moreover, Google has also decided to shift its algorithm towards mobile-first indexing. Websites having low resolution, low readability, and low navigation do not fare well with the search engine. If you are moving from the desktop version to mobile, then design your website accordingly. You can implement below things-

• Accelerated Mobile Pages are responsive which translates to higher rankings
• Larger typography and bigger buttons

6. Long-Tail Keywords

More than half of business owners fail to understand the importance of long-tail keywords or keyword research. Also, have no idea about how long the keyword should be for the content purpose. For an SEO point of view, long-tail keywords matter the most. In 2020, the trend of long-tail keywords is set to grow where search engines will push the content of the website used long tail keywords rightly.

Long-tail keywords do make up the majority of user searches because it is how people naturally type. For example, the Headphones keyword is added with “Best headphones under $100. Long-tail keywords also help in getting higher conversion rates compared to short-tail keywords.

Conclusion

SEO can either make or break your business. Staying updated as per the trend is essential. More than 40% of traffic comes from organic results. In 2020, it would be exciting to see how SEO will bring a massive change in online business.

One of the significant benefits of using SEO tactic is to improve the visibility in the search engine. With the blend of on-page optimization, link building, and social media marketing, SEO can be a successful strategy. If you do not have the required budget to hire a digital marketing company for SEO implementation, then this blog is for you. We now take you to 8 budget-conscious SEO tips to implement for small businesses

1. Presenting Enough SEO boosting Content

Each of your websites should contain SEO optimized content having limited word content. Each content on the website should carry thorough information that can also make sense for the search engine to rank your site on top. Do check how competitors are posting content on their site and why search engine pushes their content on the top. 

2. Discard Duplicate Content

Usually, search engines do not penalize websites for duplicate content on the website. However, some content duplication on the site can confuse the search engine bots and get your site ranked lower on the page. To find if there is any duplicate content on your website, visit Google Webmaster Tools and go to Search Appearances > HTML Improvements to see which materials are duplicate. Removing them can help search engine bot to push the right content to the top search page.

3. Giving your Website a Facelift

According to one survey, nearly the staff itself build 40 percent of SMB websites. This is because small businesses do not have enough budget to hire a professional agency. This is why many small businesses face issues in succeeding. However, making the website look appealing is not that hard. Look for a digital agency that charges less and gives your website a facelift using SEO technique. Giving your site a professional touch can help to work well in a search engine. 

4. Optimizing website Pages

Usually, search engines take their cue from the title, URL, headings, and content of each page to know about your site. One of the cost-effective methods of SEO is by creating separate pages for each product and use appropriate keywords. However, make sure you do not overstuff the content with keywords in an attempt to get a better ranking. Search engines are becoming smarter than before and will penalize your website is not optimized well.

5. Creating Back-Link

Creating links and back-link is the most effective and cost-effective web optimization tricks. For instance, you are mentioning a product in the blog post and linking it back to the brand. Including quality links from other websites on your pages will also work best. Creating backlinks is the best way to gain traffic for your small business. 

6. Making Business Information easy to find

Another useful SEO tips to follow is to make it easy for people to contact your business. Always place your business email address or phone number in the header and footer to ensure it is visible to people. As a part of SEO strategy, adding contact details on your site will help to index on the search engine. 

7. Search for the Mystery Link Donors

One of the easy ways to gain backlinks to your website is by conducting Google search for the brand or business name of the individual site that has mentioned your brand but fails to provide a backlink. Connect with the website owner and ask to add the link to mention your brand.

8. Optimizing Videos for better Search

Videos, similar to images if well optimized, can bring good traffic. Creating appealing video content on your site and optimizing it well can help in bringing good traffic. Create a title, file name, and description-having keywords that will work best for your website. You do not have to hire a professional and pay extra for video optimization. Once you learn the method, you can do it by yourself. You can even add videos on YouTube, which offers a field to add a description of your video and product. This will help in gaining better traffic to your traffic and is an effective SEO method.

Conclusion

Following the above-mentioned budget-conscious SEO tips will work effectively for small businesses if used with strategy. Even though these tips require no monetary investment, but does require your time. Connect with the right digital marketing team that can assist in getting the best out of SEO with the lowest of the budget.

What is NoFollow Link?

Introduced by Google in 2005, NoFollow is an HTML attribute added to links. It was originally designed to fight against spam comments on blogs. Moreover, it was originally evolved to use on advertising links and for generated links that aren’t trustworthy. 

How these new attributes function?

In this new NoFollow attribute update for sponsored content and user-generated content, there will be three functions-

• rel=”sponsored”- The new attributes will help in identifying links on sites creating advertisements, sponsorships and components agreements
• rel=”ugc”- The UGC attributes value is for links within user-generated content including comments and forum posts.
• rel=”nofollow”- This attribute is for cases where you want to link with a page that doesn’t fall under the endorsement. 

Official statement on NoFollow attributes

When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed.

All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.”

How this new change can benefit Google?

Since Google introduced two new NoFollow link attributes- one indicating nofollow link from user-generated content (UGC), second indicating that nofollow link is on sponsored content.

For Google, this is beneficial because both can help with link calculations. The sponsored link that No Follow comes up with will give Google a strong hint not to give any PageRank. Further, it contributes to Google’s understanding towards the web page.

3 Main Reasons behind this NoFollow Update

1. Because traffic is down and less people on forums, creating links
2. Because blogging is down and less bloggers publishing and creating links
3. Videos and audio content aren’t producing links as before

With this new update, there will be a change in SEO too. The announcement will change the way links for ranking calculated. This change will also help search engines to count the links, which were not followed.

Impact on SEO with Google’s NoFollow, Sponsored & UGC Link Attributes

This major update by Google in its 14 yrs. old unfollow link, there will be a huge impact on SEO campaign. Here are some changes the user can witness in SEO-

• Link Attribution can be done in three ways- “nofollow”, “sponsored”, and “ugc”. These three carry different meanings.
• Under ranking, Google will now treat each of Unfollow attributes as “Hints”. This means, there will be an impact on site ranking.
• Google will continue to ignore Nofollow links for crawling and indexing purposes, but will strictly follow from March 1, 2020.
• For publishers, Google won’t offer any incentive for changing. However, the publisher will need to reconsider its strategy.
• To avoid penalties, Pain Links should use “nofollow” or “sponsored” attribute

What are Title Tags?

Title tag belongs to Head section-specifying title of the webpage. It appears in the headline in the SERP and on social networks. Google usually displays 50-60 characters of the title tag title tags has to be clear in all sense to provide complete idea about the idea behind the content.

Below are some of the ways to optimize the title tags for better SEO and user experience  :

1. Title Length

If the title is way too long, google search engine may cut it off to a prescribed length of 60 characters or 600-pixel container whichever is lowest. The best practice is to avoid all capital letters in the title of the page. All capital titles are hard to read and take more space on the display. It also depends on the search engine to display the title and suffix with ellipse “…”. Though longer titles may work for social sharing it’s good to be mindful to be how the title appears in search engine. 

2. SEO keywords

The rule is not to do SEO keywords overdo in the title. There is no restriction in google for long titles, but overdoing the SEO keywords may result in bad user experience. The best practice is to avoid titles that are just a list of keywords or repeated variations of the keywords as a google search engine understands the variation of the keywords.

3. Unique Page Title

Assigning unique title for each page helps search engine to understand the uniqueness of the content for each page, resulting in higher click rates. It may seem impossible to craft a unique title for each page, but CMS and code-based templates facilitate, unique titles for almost every important page of the website. The best practice is to avoid titles like “Home”, “New Page”, “Product Page” etc. 

4. Important Keywords

Some user study experience has shown that people scan two initial words of the headline. The best practice is to have keywords closer to the beginning of the title and these keywords have more impact on search engine results.

5. Branding

In case of a well-established brand, adding the brand name in the title of the page may help to increase the click rate. The best practice is to add the brand name at the end of the title except for home page or about page where the brand focus is required. Google may automatically add the brand name to the title, so keep an eye on search engine results. 

6. Customers First

The focus while writing a title tag is on the customer. The best practice is to focus on user experience as well as optimization and keyword usage. The title tag must convey positive and accurate message possible. 

With all the best practices mentioned above, title tags are not complicated; they just take a bit of effort and time. Aim to continuously test and improve. To get the most of your web page, never neglect small things like Title Tags to get a bigger picture. Such small changes can help in improving user experience and bring more traffic.

If you are looking forward to market your business on Facebook, then we bring you with 6 such Facebook marketing ideas

1. Targeting Specific Audience

One of the best things about marketing on Facebook or any such platform is you can target a specific audience. On Facebook, you can target French and English speaking women between the ages of 31-56 living nearby. Facebook has the ‘ad targeting’ feature allowing the marketer to market target audience. The feature also offers marketer with dedicated time and resources to analyze customer base. However, you need to make sure that you target the right audience as per the product you are promoting.

2. Create Engagement with Contest

Engagement is the key to successful digital marketing agency. Many brands are running their campaign on Facebook. Therefore, you need to be very accurate and offer something beneficial to your audience. Running a contest with an attractive incentive is one of the best ways of engagement. You can run any contest to bring the attention of users.

3. Marketing through short videos

Video marketing is certainly the most effective way to reach out to the maximum audience. You might have already used this method, but still cannot get the desired result. There are two reasons between the two-

• Your videos are quite long
• They are not much engaging

Facebook users want engaging videos that have fun and keep them hooked thoroughly. Users are spending time on a social platform to find something exciting and have fun. If the brand is not offering what they want, they will not consider following the same. The average daily video views on Facebook is about 8 billion currently. Marketers need to create video engagement content to target audience.

4. Boosting Facebook Page Posts

Whether you are using posts filled with content, offers & contests or promoting an event, use The Paid Social Strategy to make it reach the wider audience. Recently, there was an update for brand advertisers where it mentioned about cutting down the organic post of pages unless shared with customers. However, you can boost your business posts for little as $1 per day. This will help in reaching the right audience.

5. Promoting to a look like an Audience

There is a diverse user base on Facebook, so there is a chance of people similar to your customer who are active on Facebook. The advertising platform helps to match these users with a customer email list. This new audience created is called a Lookalike Audience. This audience shares similar characteristics with current customers allowing promoting content and products.

6. Taking advantage of Facebook’s Pixel Data & Custom Conversions

Facebook Pixels is the best marketing tool. Pixel is the Facebook code that you place in your website’s HTML that triggers every time someone acts on your website. The tool lets you build custom conversions from the action of the sites. The action then is recorded within the pixel data on Facebook.

Conclusion-

It is important that you hire a professional team of social media marketers working efficiently on Facebook brand promotion. 

1. Answer the public

Answer the public is a local SEO tool that helps to identify more than 450 keywords in a few seconds. Most of the SEO tools get their data from Google keyword planner but Answer the public works in a different manner. Answer the public SEO tool finds questions users are raising on different forums, blogs and on social media inclusive of “X vs Y” questions. The SEO tools capture these questions and convert these into amazing keywords. 

2. SEM Rush Listing Management

This listing management tool from SEM Rush harness Yext Knowledge Network helping to publish data across high-traffic online directories. By using this tool, you can update your information once and publish it where people do the search. The only thing you need to do is input the data and find the location. 

Image Source- SEM Rush

3. CanIRank

CanIrank SEO tool uses the user input and can help you in deciding if the keyword can be used to rank the website. CanIRank is a detailed keyword difficulty tool and cannot be used if you want to know the competitiveness of the keyword or the competition. It will help you in defining to use the keyword as a better target. It not only size up the first-page competition but also gives in-depth suggestions to help rank for a specific term.

4. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test helps the site ready for Google’s mobile-first indexing. With the applications being developed for mobile devices and changes in algorithms for mobile made by Google, the test tells if the site is prepared for the new Google algorithm. It also shows the page loading issue, thus helping Google’s mobile crawler to find and index all of the resources on the website.

5. Seed Keywords

Seed Keywords tool helps you in finding fresh keyword ideas. With most of keyword research tool works as getting a list of closely related terms for seed keyword, but Seed keyword tool takes a different approach trusting users on different ways to search for your website online and using these keywords in a keyword research tool. This way, the keywords are very competitive and help to bring the results in the top using a search engine.

6. WhiteSpark

Started as a web design agency, WhiteSpark now offers a range of SEO tools helping business with local search marketing. One of the important tools you will find is the Citation Finder helping to improve your local rankings. Along with this WhiteSpark also has other SEO tools including-

• Local Rank Tracker– This tool uses precise location settings giving the insight into your overall SEO performance. Further, it lets you know how to stack up against your competitors and ranking on the search engines.
• Reputation Builder– It allows customers through SMS or email to share a review on the WhiteSpark review site. Furthermore, it calculates the Net Promoter Score.

7. Moz Local

Moz Local is a local listing management tool allowing users to manage local listings and claim. It also works with data aggregators to push listings and make your business visible. Furthermore, it scans the citations and notifies you of any errors hurting your local SEO.

Apart from listed SEO tools, there are many more such for helping local business meet the competition and face success.  It is important that you use these tools effectively for a positive result.

However, to get the best result out of it, you need to make sure you are doing it in the right way. In case you are not getting the desired result, then there is a good chance you are making some mistakes. If you are not an expert in this strategy, then hiring a professional email marketing company can work for you.

In case you have faced decent success with your email marketing campaigns, you will still benefit out of it. As for now, let us check 8 email marketing mistakes you must avoid for better success in 2019.

1. Missing to welcome subscribers

Therefore, a visitor visited your site, saw your email value proposition and filled out the form fields required to sign up. This shows that they are interested in taking up your service. Therefore, it is time you must contact them by sending a regular newsletter to promote your coupon, service or products. However, it is essential that you send a welcome email that should trigger immediately after signing-up. Ideally, the welcome message has a higher transaction rate and higher-click-through rate. Therefore, it is essential that you draft an engaging welcome mail to the new potential customer. 

2. Never miss the call-to-action

You might be thinking about the business and website every moment. In short, your business is always on your mind. In this case, you also need to consider your customers to make them feel the same. Every mail you send them should carry CTA driving your customers to you. You can use any of the below CTA in the mail-

• Shop now
• Join our loyalty program
• Share this on social media
• Sign up for the upcoming event
• So using CTA effectively is important to get a better result.

3. Never send too many emails

Sending too many emails can irritate your customers. After some time, they might even avoid reading your emails. This is certainly a loss for your business. You need to think about how often do one check an email and feel annoyed about the messages you have sent? Receivers must feel happy and expect something new when they receive your mail. To avoid sending too many emails to your potential customers, so their interest in your service stays.

4. Not segmenting your subscribers

If you have a huge email list where you send the same content to every subscriber, then this is the big mistake you are doing. For instance, if you are an IT company and sending a mail to all your subscribers also including your old age customers, then they are least bothered. So sending them mail is a waste. So segmenting your subscribers while sending a mail is essential. 

5. Not meeting up the reader’s expectation

If your email is not fulfilling the expectation of your readers, then they will certainly unsubscribe from the email list. If your website deals with weight loss, then you must send email related to it. Similarly, if your service deals with the coupon, then keep sending latest deals, instead of sending other promotional emails, which they are not interested. Keeping up with readers, the expectation is essential.

6. Delayed Campaigns

Never delay your campaign of sending mails. It won’t take time for customers to erase your service from their mind. As long as you’re not sending the messages frequently, you can still deploy a new campaign to the same people. No matter how many subscribers you have, there’s no reason to hold off.

7. Neglecting Mobile Users

Today, every other person carries a smartphone having email in-built. This allows the user to send and receive mail easily without using the PC. During email marketing, consider mobile users to check how the email will look on the device. Email marketing companies use software having mobile-optimized features. Doing a test run is very important to avoid any mistakes further.

8. Emails with mistakes

Sending emails without proofreading is the biggest mistake. No one would like to read emails having so many mistakes. Proofreading of mails before sending is a smart thing to do. This also looks at your work professional.

Conclusion:

Email marketing equally requires a good strategy that can result in a good return, in terms of lead and traffic. This further helps in increasing your business sales. Connecting with the right digital marketing partner for email marketing is a good investment.

When it comes to informational content marketing, converting a lead into customers is a tough job. Existing articles may be doing well in terms of bringing organic traffic. There are two types of content having the ability to convert readers into customers:

Awareness Content

This type of content will help you to establish your target customers. This content is actually created to attract a relevant audience and converting into customers.

Educational Content

This content helps to raise interest in the target audience about the product you are selling. This content helps the customers to know how it will benefit them. 

Optimizing your content with the right tool for lead conversion in 2019–

1. Creating more Social Media Visuals

Social media is certainly the most effective tool for any business having the potential to attract customers and generate quality leads. The platform allows you to reach a new audience and engage with the existing one for a valuable result. Many online marketers using this tool have witnessed good sales. When we talk about social media, we can’t skip mentioning visuals. Social media visuals play an important role to attract an audience and educate the existing followers. Visuals can help in fulfilling the goal of raising awareness and stirring interest in target customer. 

2. Optimizing in content calls to action

One of the best ways to increase the lead conversion within the content is by integrating calls to action. In simple words, not letting CTAs interrupting your visitors while they read. A tool like HubSpot does a great job to blend CTAs into related content. This way there will be an increase in the lead conversion.

3. Looking at Organic Competitors

For lead conversion, competitors too can play a major role. Check-

• What they are doing to attract visitors?
• How are they structuring their web pages making it more readable?
• What creative are they implementing?

Use Serpstats Top Pages to identify organic competitors. You can type the most important keyword in the tool and get URLs ranking the most related queries.

4. Creating relevant and useful content

If you adding new content on the site, never miss optimizing the existing content. Called as a tool or strategy, creating content, which is more relevant to the industry while providing your customers some value. The content should be engaging enough so the readers can turn into customers and educate them. 

5. Intelligent Chatbots

There is no doubt that AI is quickly changing the face of on-page interactions, helping the audience to reach out your site. There are tools like Botsociety or MobileMonkey help you to create a chatbot with easy visual interface programming and give smart answers to various customer questions. One such is by adding Speaker Message through which you can hear more from your site visitors. Giving them the alternate ways to get in touch with you will encourage them to stay connected. 

6. Leveraging customers for trustworthy content

Another effective way to optimize the content and drive more sales is by making customers involved. This means, making them involved in content creation. This is very much effective because it helps in gaining people trust towards your brand. The aim here is to display customers that by using your product, they are hugely benefiting. 

7. Doing Surveys

Until now, surveys were used for getting to know customers better. However, you can even use surveys for generating leads. Create a survey related to your existing and new articles; it will help in generating great leads. Use the tool like SurveyAnyplace, which has a bunch of templates designed to create a survey for lead generation purpose.

Conclusion: Content plays an important role in maximizing your reach online. By using various effective tools and strategies on your old and new content, you will be able to generate more traffic and lead conversion. Connecting with the right digital marketing company for the lead conversion will further boost the lead.