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It is often witnessed that old content can deliver significant value to your website and increase lead conversion. In many cases, the majority of leads comes from existing posts that are quite old. However, to increase the lead and traffic further, you can optimize and update the existing posts. For any organization that has an online presence can easily use content marketing to reach out to the maximum audience. 

When it comes to informational content marketing, converting a lead into customers is a tough job. Existing articles may be doing well in terms of bringing organic traffic. There are two types of content having the ability to convert readers into customers:

Awareness Content

This type of content will help you to establish your target customers. This content is actually created to attract a relevant audience and converting into customers.

Educational Content

This content helps to raise interest in the target audience about the product you are selling. This content helps the customers to know how it will benefit them. 

Optimizing your content with the right tool for lead conversion in 2019–

1. Creating more Social Media Visuals

Social media is certainly the most effective tool for any business having the potential to attract customers and generate quality leads. The platform allows you to reach a new audience and engage with the existing one for a valuable result. Many online marketers using this tool have witnessed good sales. When we talk about social media, we can’t skip mentioning visuals. Social media visuals play an important role to attract an audience and educate the existing followers. Visuals can help in fulfilling the goal of raising awareness and stirring interest in target customer. 

2. Optimizing in content calls to action

One of the best ways to increase the lead conversion within the content is by integrating calls to action. In simple words, not letting CTAs interrupting your visitors while they read. A tool like HubSpot does a great job to blend CTAs into related content. This way there will be an increase in the lead conversion.

3. Looking at Organic Competitors

For lead conversion, competitors too can play a major role. Check-

• What they are doing to attract visitors?
• How are they structuring their web pages making it more readable?
• What creative are they implementing?

Use Serpstats Top Pages to identify organic competitors. You can type the most important keyword in the tool and get URLs ranking the most related queries.

4. Creating relevant and useful content

If you adding new content on the site, never miss optimizing the existing content. Called as a tool or strategy, creating content, which is more relevant to the industry while providing your customers some value. The content should be engaging enough so the readers can turn into customers and educate them. 

5. Intelligent Chatbots

There is no doubt that AI is quickly changing the face of on-page interactions, helping the audience to reach out your site. There are tools like Botsociety or MobileMonkey help you to create a chatbot with easy visual interface programming and give smart answers to various customer questions. One such is by adding Speaker Message through which you can hear more from your site visitors. Giving them the alternate ways to get in touch with you will encourage them to stay connected. 

6. Leveraging customers for trustworthy content

Another effective way to optimize the content and drive more sales is by making customers involved. This means, making them involved in content creation. This is very much effective because it helps in gaining people trust towards your brand. The aim here is to display customers that by using your product, they are hugely benefiting. 

7. Doing Surveys

Until now, surveys were used for getting to know customers better. However, you can even use surveys for generating leads. Create a survey related to your existing and new articles; it will help in generating great leads. Use the tool like SurveyAnyplace, which has a bunch of templates designed to create a survey for lead generation purpose.

Conclusion: Content plays an important role in maximizing your reach online. By using various effective tools and strategies on your old and new content, you will be able to generate more traffic and lead conversion. Connecting with the right digital marketing company for the lead conversion will further boost the lead.