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SEO (Search Engine Optimization) is evolving year-by-year, bringing something new to web owners. With every new change- web owners, content experts, and digital marketing experts struggle hard to get on board. In 2019, many new SEO trends changed the way we use the search engine and develop content. In 2020, there will be new trends, which you must consider implementing. Adopting these new trends can be the seed of growth. It can further lead to-

• Higher rankings on SERP
• More organic traffic to the website
• The increased conversion rate of customers

Strategically using SEO can help your online business to grow organically. As an SEO expert, you are expected to stay updated with the new trend and implement the same. We will now look into upcoming top SEO trends, which you can implement on your marketing strategy for a positive outcome.

1. Rise of Local SEO

Well, this is not the new trend to watch out. However, the rising shift from web to mobile will make local SEO stay on top. If your business is on the first page of the SERP, then being in geo-targeted ads will be vital to increase the traffic. Many studies have found that 3/4 of people searching for information do not go past the SERP. This means, if your company mainly relies on local business without considering Local SEO, it is time to do. Here are some ways to do-

• Post your address on the website with the map
• Target local location when choosing keywords for SEO and PPC. 
• Focus on off-page SEO

2. Voice will remain

Siri that was launched in 2011 has exploded in the market, giving businesses to offer something new. If you want your business to grow using an innovative solution, then you need to implement a voice search. According to the report from eMarketer, more than 100 million people will use a voice assistant in the US and soon will spread in other countries. Voice search is quicker than text, making it a search-friendly option.

3. Mobile Indexing at High Level

Rolled out in 2018, mobile-first indexing was flagged where websites in the mobile versions were welcomed. If you are building a website, then it should carry high-quality content, an AMP version, and mobile compatibility to survive in the competition. 

4. Viral Content

We are living at the time of memes and viral content production. Each online business uses a viral content method to promote the brand and reach out to the maximum audience. Moreover, people are inclined towards visuals to reach infographics and video content than the article. In case your content is excellent in terms of visuals and information, then other sites will post the same. For instance, if you are running a digital marketing company and created an infographic titled “Most happening digital marketing strategy in 2019” with examples, then other websites will post your infographic and link to your site. This will boost your website SEO.

5. Mobile First

More than half of all internet traffic comes from mobile devices. In 2020, this figure is set to rise since the number of internet users and smartphones is set to rise. Moreover, Google has also decided to shift its algorithm towards mobile-first indexing. Websites having low resolution, low readability, and low navigation do not fare well with the search engine. If you are moving from the desktop version to mobile, then design your website accordingly. You can implement below things-

• Accelerated Mobile Pages are responsive which translates to higher rankings
• Larger typography and bigger buttons

6. Long-Tail Keywords

More than half of business owners fail to understand the importance of long-tail keywords or keyword research. Also, have no idea about how long the keyword should be for the content purpose. For an SEO point of view, long-tail keywords matter the most. In 2020, the trend of long-tail keywords is set to grow where search engines will push the content of the website used long tail keywords rightly.

Long-tail keywords do make up the majority of user searches because it is how people naturally type. For example, the Headphones keyword is added with “Best headphones under $100. Long-tail keywords also help in getting higher conversion rates compared to short-tail keywords.

Conclusion

SEO can either make or break your business. Staying updated as per the trend is essential. More than 40% of traffic comes from organic results. In 2020, it would be exciting to see how SEO will bring a massive change in online business.