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According to the DMR report, more than 65% of Facebook user log on daily to check the regular feed. For brands and individual, this social media is the major platform where they can promote service and life. For business marketers, it is critical to have an active Facebook presence and be ahead in the crowd. Presently, there are more than 1 billion daily active Facebook users, and so marketers need to be very smart in terms of strategies to grow their audience.

If you are looking forward to market your business on Facebook, then we bring you with 6 such Facebook marketing ideas

1. Targeting Specific Audience

One of the best things about marketing on Facebook or any such platform is you can target a specific audience. On Facebook, you can target French and English speaking women between the ages of 31-56 living nearby. Facebook has the ‘ad targeting’ feature allowing the marketer to market target audience. The feature also offers marketer with dedicated time and resources to analyze customer base. However, you need to make sure that you target the right audience as per the product you are promoting.

2. Create Engagement with Contest

Engagement is the key to successful digital marketing agency. Many brands are running their campaign on Facebook. Therefore, you need to be very accurate and offer something beneficial to your audience. Running a contest with an attractive incentive is one of the best ways of engagement. You can run any contest to bring the attention of users.

3. Marketing through short videos

Video marketing is certainly the most effective way to reach out to the maximum audience. You might have already used this method, but still cannot get the desired result. There are two reasons between the two-

• Your videos are quite long
• They are not much engaging

Facebook users want engaging videos that have fun and keep them hooked thoroughly. Users are spending time on a social platform to find something exciting and have fun. If the brand is not offering what they want, they will not consider following the same. The average daily video views on Facebook is about 8 billion currently. Marketers need to create video engagement content to target audience.

4. Boosting Facebook Page Posts

Whether you are using posts filled with content, offers & contests or promoting an event, use The Paid Social Strategy to make it reach the wider audience. Recently, there was an update for brand advertisers where it mentioned about cutting down the organic post of pages unless shared with customers. However, you can boost your business posts for little as $1 per day. This will help in reaching the right audience.

5. Promoting to a look like an Audience

There is a diverse user base on Facebook, so there is a chance of people similar to your customer who are active on Facebook. The advertising platform helps to match these users with a customer email list. This new audience created is called a Lookalike Audience. This audience shares similar characteristics with current customers allowing promoting content and products.

6. Taking advantage of Facebook’s Pixel Data & Custom Conversions

Facebook Pixels is the best marketing tool. Pixel is the Facebook code that you place in your website’s HTML that triggers every time someone acts on your website. The tool lets you build custom conversions from the action of the sites. The action then is recorded within the pixel data on Facebook.

Conclusion-

It is important that you hire a professional team of social media marketers working efficiently on Facebook brand promotion.