Client Brief
The client has been in the online nutritional supplements selling business since 2018. Primarily selling nutritional supplements and pills designed to regulate your energy, stress, sleep, and hangover prevention in the USA and Canada.
Industry
B2C – Healthcare & Pharmaceutical
Our Challenges
- Online supplement store space is a very challenging and highly competitive industry in USA and Canada.
- Google released the core algorithm update on 1st August 2019. This update has taken on the name the Medic Update because of its focus on the medical and health space.
- After this Google core medic update, our job became more complex in order to adhere to Google’s guidelines for medical and health space.
- We were competing with Amazon.com and Amazon.ca for Brand keywords traffic.
Our Approach
- We fixed technical SEO issues on the website for all pages and improve overall website speed.
- We did improve Internal linking across the website. This helped users to navigate from one page to another and effective link juice flow across the website.
- We did an overall backlinks audit and removed spam backlinks pointing to the website using Google’s Disavow Tool.
- We did comprehensive keyword research of online supplement store space and identified high potential keywords for the website and incorporated these keywords in On-Page SEO and Link Building Strategy.
- We helped in creating in-depth, keyword-targeted blog posts that would greatly help prospects with clear-cut solutions, help our client gain considerable search engine exposure and bring in a lot of traffic.
- We helped in building backlinks for a new website gradually using various Link building techniques including Local Citation Links, Guest Post Outreach, Blog Post Promotions, Press Release Links and Blog Commenting on relevant blogs.
- We built backlinks through reverse engineering from competitors’ profiles, taking advantage of link gaps, roundups, and resource pages.
Results
1. We achieved 258% Increase In Organic Traffic Online Supplement Website In USA & Canada within 7 Months
2. Organic Keywords Performance from Jun 2019
3. Domain Authority Increased from 12 to 17 (Out of 100) within 7 months for Client’s website
