Achieved 352% Increase In Organic Traffic for Makeup Academy Website In India within 6 Months
Project Overview
Makeup Services and Courses are in demand all over the country. With that increasing demand for makeup services and makeup courses, comes online competition for most of the popular makeup related services and courses.
Client Brief
The client has been in the makeup industry business since 2010. Primarily for professional makeup artist courses and makeup services.
Industry
B2C – Makeup Academy & Makeup Services
Our Challenges
- Online Makeup Academy & Services is a very challenging and highly competitive industry in India.
- Makeup Academy SEO is a tough one to ace as there are many established academies fighting for the top spot on SERPs
Our Approach
- Fixing Technical SEO issues on the website, we helped the client to fix all On-Site SEO and Technical SEO Issues of the website with help from SEO Audits tools and manually looking in-depth at all pages of the website.
- We suggested useful Internal linkings for better keyword performance across the website. This helped users to navigate from one page to another and effectively link juice flow across all the pages of the website.
- We did comprehensive keyword research of the local makeup industry and identified high potential keywords for their website then incorporated these keywords in On-Page SEO and Link Building Strategy to improve rankings for the specific keywords.
- Google My Business is very essential for Local businesses. We did a GMB Audit for the makeup academy and optimized the GMB Listing page for an online presence to attract more business from relevant local searches.
- We helped in creating in-depth, keyword-targeted blog posts that would greatly help prospects with clear-cut solutions, help our client gain considerable search engine exposure, and bring in a lot of traffic.
- We helped in building backlinks for a new website gradually using various Link building techniques including Local Citation Links and Blog Post Promotions, Press Release Links, and Blog Commenting on relevant blogs.
Results
1. We achieved 352% Increase In Organic Traffic For Makeup Academy & Services Website In India within 6 Months.
Organic Traffic Screenshot from Google Analytics
Organic Traffic Screenshot from Google Search Console
2. Organic Keywords Performance from May 2020 to Apr 21
Organic Keywords Trend from SEMRush